Ahoy! I’m Will, the conversion copywriter from Brighton, UK. I’ve been writing conversion-driven copy like a possessed word nerd for a while.
I truly this game, but it took me a while to find it... Anyways, we’ll get to all of that in a second. Let’s keep it simple for starters.
Startups, SaaS companies and digital agencies. And occasionally others if we’re a good match for each other.
Ya see, slick copy – that converts – is an art and a science: it takes research, marketing knowledge, eavesdropping on your audience, mad writing skills, and an obsessive urge for optimisation to get the results you want. So, I do all of this for you. (View my process and Terms & Conditions if you’d like to know more.)
Going for lengthy runs by the seaside, travelling (while doing anything to avoid air travel), adding to my copywriting swipe file, listening to 80’s shoegaze bands, reading, and tonnes of other cliche things that copywriters enjoy.
For years I searched for the work I was meant to do. I worked everywhere: shops, offices and even on board a 5-star cruise ship. And then, I found myself writing code at a creative agency. Coding was ok… it just wasn’t for me. But there was one great thing about that job: I worked with a team of copywriters.
I didn’t know copywriting existed. I’d been wanting to make a living out of my writing for years. Getting to mix my love for writing and marketing together, I got obsessed with it. I left web development to start a marketing role, with copywriting as my side hustle. But... the side hustle quickly mutated and grew into a wild copywriting juggernaut.
So, that’s me.
You know who I am and what I do.
Now, it’s your turn.